MAIQUI LAYAOEN
I'm a Los Angeles based Senior Art Director born and raised in the Philippines.
I’ve always lived my life trying to figure out how to make the things I once thought were impossible, possible. That same curiosity that shaped me as a kid eventually became the foundation of my career in advertising. A career where I realized I didn't have to choose just one creative endeavor. It is a place where I can play with all mediums such as photography, film, design, motion, illustration, etc. while learning from a lot of talented people in the field.
My approach to creativity is rooted in work that feels human, emotionally resonant, and earns its place in culture instead of demanding attention from it. As an active participant in the social media space, I've grown to love it as a place to experiment, refine my craft, connect with people, and better understand the culture and communities that shape the way we live.
As creativity continues to evolve, I'm exploring how AI can expand what's possible using it as a tool to build on ideas, experiment in new ways, and push creative work further while keeping human insight, craft, and storytelling at the center.
Beyond client work, I'm also passionate about supporting the next generation of creatives through my involvement with Asians In Advertising and encouraging others to pursue ideas and dreams that feel just outside the realm of possibility.
I want to continue pushing what's possible for myself and others. To be part of and create spaces where no idea or dream is too unconventional to explore.
So, until my popstar era takes off, I'm here to make the impossible possible with you.
Email: maiquilayaoen@gmail.com
Linkedin: www.linkedin.com/in/maiquilayaoen/
EDUCATION
Bookshop for Ads
Art Direction & Copywriting
One Creator Lab
Content Creation
California State University, Northridge
BA Marketing & Finance
WORK EXPERIENCE
Freelance
Senior Art Director/Designer/Content Creator
Jan 2026 - Present
Stuff You Can Use
Senior Art Director
Jun 2025 - Dec 2025
RPA Advertising
Art Director
Dec 2021 - Feb 2025
RPA Advertising
Art Director Intern
Mar 2021 - Dec 2021
AWARDS
American Advertising Awards (LA ADDY)• BRONZE • 2023
Client: Pocky
Category: Social | High Score
American Advertising Awards (LA ADDY)• BRONZE • 2023
Client: Pocky
Category: Social | Looks Inspired By
American Advertising Awards (LA ADDY) • BRONZE • 2022
Client: ampm
Category: Integrated | Fiesta De Horchata
The One Show (Young Ones) • MERIT • 2021
Client: Budweiser
Category: Integrated | For the Wiser
The One Show (Young Ones) • MERIT • 2021
Client: Budweiser
Category: Out of Home | For the Wiser
Colburn Yoshida Award • THIRD PLACE • 2022
Client: ampm
Category: Integrated | Fiesta de Horchata
CERTIFICATIONS
AAPI Leadership Program
2025 Cohort
ELVTR
Creative Direction
OTHER SKILLS
Video Editing
Illustration
Photography
Animation
Branding
Design
Singing
Songwriting
Finding the best food spots in LA
SPEAKING ENGAGEMENTS
California State University, Northridge
American Marketing Association
Bookshop for Ads
Kingdom Creatives
Fellowship of Christian Athletes
PASSION PROJECTS
Asians In Advertising
Creative & MarComms
@silverlandcruiser
Creative & Adventure Assistant
PAST LIFE
JPMorgan Chase
Relationship Banker (2016-2021)
Cross Culture Church
Multimedia Lead
Cross Culture Church
Worship Leader & Sunday School Teacher
NOTABLE BRANDS
I’VE WORKED WITH:
ART DIRECTION BRANDING DESIGN CONTENT CREATION