“When I was in Bookshop for Ads, we created a spec campaign for Amtrak.
We concepted, executed and got approved in just 5 weeks with still having 4 weeks remaining in class.
Everything that you will see in this campaign (vector art, stickers, banners, filters, etc.) were all handmade by me.”
Out of home
banner ads
These banners will appear with custom messages written for specific sites to drive traffic to our microsite.
SOCIAL
To celebrate all the in-between places, we’ve created a set of geolocation instagram filters based on the lesser known places from our lines.
the in-betweener ticket
To encourage explorers to set foot for a real adventure, we created a set of time-based tickets.
Riders can venture to unknown destinations with 6, 24 and 72-hour tickets.
mobile app
The mobile app will help users connect to the rail riding community both on and off the train.
microsite
A one-stop hub where riders can access and share elements of the in-between experience.
in-betweener quiz
This series of questions will use guests’ answers to determine which off-the-path place they should visit.
In collaboration with the amazing copywriters Ryan Ohanessian, Gene Augusto and Nathan Nguyen.