A collection of work I’m proud of, from social-first ideas and digital experiences
to quick-turn content that brought Glico to life across platforms.
Digital TV Spots
Pass Happiness (:30)
High Score (:30)
Social Media Videos
We blended lifestyle elements into the visuals while preserving the client’s beloved iconic illustrations, gradually introducing a new direction that expanded the brand’s visual world.
These concepts marked a first for Pocky’s social channels, gaining client approval to introduce video as a new way to engage audiences.
These first social assets helped open the door for Pocky/Glico to build a stronger presence across social platforms, eventually growing into a consistent monthly content program spanning paid campaigns, organic content, and timely one-off ideas.
*All of these assets were concepted, art directed, edited, and, in some cases, even brought to life by me as on-camera talent :)
Tiktoks & Reels
A collection of social-first content designed to feel native to each platform—quick, engaging, relatable and built to connect with audiences in the moment.
In-Feed Posts
Beyond traditional social posts, I created interactive experiences that utilized platform-specific features to encourage deeper engagement and make the content more fun and participatory.
Filters
Cheese!
Tiktok Superlike
