Don’t Get Got
Integrated Campaign
ROLE: Concept, Art Direction, Design
INSIGHT: Every generation has a different vision of success. Unfortunately, society criticizes younger generations who take non-traditional routes for not being wise enough.
PROBLEM: With so many new competitors flocking to the high-end/rare sneakers market, Flight Club needed to stay relevant.
SOLUTION: Turn Flight Club’s longevity into an asset. They have been in this business the longest and we turned Flight Club’s years of expertise into a competitive advantage by positioning them as the trusted authority in sneaker authentication. By combining AI technology with their industry knowledge, we created tools that help consumers verify authenticity and feel confident they’re not getting “got” when investing in rare sneakers. This idea came to life across OOH, a microsite, social filters, and print, using emerging technology to build trust and transparency in the sneaker community.
Get a fast, reliable authenticity check with AI powered by Flight Club's years of authentication expertise and data. Know with confidence whether your sneakers are the real deal before you buy.
AI Filter
Verify that your shoe isn’t just real cool, it’s real.
Aim the Flight Club AI filter at your kicks to see if you got got…
or not.
Users can connect with a Sneakerhead Detective through a video call to learn the signs of authentic sneakers versus knockoffs. They can also leverage an AI-powered authentication database to confidently verify their pair before making a purchase.
Microsite
STEP 1
Connect with a Sneakerhead Detective
Click the “Sneakerhead Detective” tool in the toolbar to start your authentication journey.
STEP 2
Meet Your Personal Expert
Get paired with a sneaker expert who guides you through the key details to determine if your shoes are authentic or a knockoff.
STEP 3
Verify with AI-Powered Authentication
Your expert analyzes your pair alongside an AI-powered database to help confirm authenticity and give you confidence in your purchase.
Out of Home
An interactive OOH experience that uses AI to help users verify their shoes’ authenticity with a simple scan.
Proves that Flight Club knows shoe specs inside and out. To them, it ain’t complicated; it’s obvious.
Art Director: Maiqui Layaoen
Copywriter: Scott Anderson