Running a small business is all about connection.
Connection to customers, new and old. Connection between employees.
Connections to vendors and suppliers, delivery drivers, security services, and everything in between.
There is so much to tell about small businesses than an internet helping them be successful.
For this campaign, we decided that the best way to tell the small business stories is to have the small business owners tell it themselves.
We traveled across the United States to highlight small businesses and have them tell the story from their humble beginnings, journey and success
and of course, how Spectrum was a reliable tool for them to get there.
And tell us their…
Spectrum Business Story
Malibu Apothecary Dallas, Texas
Rise Bakery Greenville, South Carolina
Bang Bang Burgers Charlotte, North Carolina
The Shoedio Charlotte, North Carolina
Art Director: Maiqui Layaoen
Copywriter: Conor O’Callaghan