Running a small business is all about connection.
Connection to customers, new and old. Connection between employees.
Connections to vendors and suppliers, delivery drivers, security services, and everything in between.
There is so much to tell about small businesses than an internet helping them be successful.
For this campaign, we decided that the best way to tell the small business stories is to have the small business owners tell it themselves.
We traveled across the United States to highlight small businesses and have them tell the story from their humble beginnings, journey and success
and of course, how Spectrum was a reliable tool for them to get there.
And tell us their…
Spectrum Business Story
Malibu Apothecary Dallas, Texas
Rise Bakery Greenville, South Carolina
Bang Bang Burgers Charlotte, North Carolina
The Shoedio Charlotte, North Carolina
Back of Video Shoot
Shooting while everything else is shooting. It was hectic, but somehow we made magic happen.
Back-of-video moves quick, but the business owners we met slowed us down just enough to appreciate the heart of the project.
Their passion definitely made the whole day feel more meaningful.
Social Media
Another shoot on top of a shoot, on top of a shoot.
The clients were considering posting some content on their social media. With limited time on a travel shoot and on top of doing a back-of-video photoshoot we still managed to film social content in between shots. They ultimately decided not to move forward with social posts, but we are still really proud of how everything turned out.
At least the work will live here in my portfolio.
Maybe the final social posts were really just the amazing business owners we met along the way
Art Director: Maiqui Layaoen
Copywriter: Conor O’Callaghan