Share Happiness Anytime, Anywhere

To continue our “Share Pocky, Share a Story” campaign,
we wanted to highlight that Pocky is not just a fun-to-eat snack,
but also mess-free & on-the-go.

As Pocky moves from the Asian food aisle to the mainstream,
we wanted to share small moments of happiness being shared anytime, anywhere.

But small moments really aren't very small at all.
They become the things you remember for a lifetime,
and Pocky is there to share happiness in these precious moments.

SHARE Happiness Anytime, Anywhere

HOLIDAY EDIT

A few days before the shoot, we were asked if we could fit an entire holiday spot into the schedule. With some creative camera angles and a helpful team of elves, we were able to get it done, adding some extra holiday happiness to this campaign.

SOCIAL MEDIA

What better way to show the real happiness that Pocky shares with everyone but through the lens of social media. We made content that is on trend, but also made our own ideas as well which we thought was fun and very sharable to everyone.

OUT OF HOME

IN-STORE POP

DIGITAL ADS

OTHER THINGS WE DID WHILE ON SET

Aside from the digital TV and back of video shoot for the Brand Campaign, we did a product and a lifestyle shoot for the new Pocky Share Pack & Pocky Cookies & Cream. Added a cute Christmas themed shoot too as a bonus ;)