The No Nonsense Small Business Expert was back with an exciting new announcement: Spectrum Business Connect was now here. This big news needed an even bigger platform, but the Spectrum Business clients wanted to stay within the TedxTalk environment they had just established in the previous round.
The Problem
We went big--bigger, bluer and No Nonsensier.
Our No Nonsense Small Business Expert found himself on a grander stage with larger screens and an eye-catching lighting design that emphasized this thrilling new release: small business owners could now talk, text, video conference, message, and more seamlessly from one incredible app. And of course, they could still get the fastest internet speeds in the nation accompanied by the signature Spectrum Business No Nonsense.
We created two hero 30-second TV spots, one highlighting Spectrum Business Connect and the other centered around Spectrum Business Internet being the fastest in the nation. We also created a 60-second DRTV spot that merged everything together. And made several versions of each of them.
And we did it all from brief to broadcast in just 4 months. Now that's No Nonsense.
The SOLUTION
:30 SPOTS
:60 SPOT
CREDITS
Art Director: Maiqui Layaoen
Copywriter: Alexis Johnson