To reach our Gen Z audiences, we reinvented the classic Pocky smiley faces to these cute & colorful 2D images that speaks more into their culture. In this new age, we don’t just share happiness with smiles but also with emoji’s!
We made images that represents areas in music, art, gaming and of course smiles!
The clients were very happy with the emoji stickers that has been going on for years for Pocky but this year, we presented something a little different that is out of their comfort zone. We wanted to lead them in a place that feels more authentically happy than just the emoji characters which is lifestyle imagery.
We translated these to our social post also, where we utilized current trends on the place where we all share happiness to each other, socials :)
Senior Art Director: Nicole Streeter
Senior Copywriter: Gricel Olade Rostom
Art Director: Maiqui Layaoen
Copywriter: Alexis Johnson