To reach our Gen Z audiences, we reinvented the classic Pocky smiley faces to these cute & colorful 2D images that speaks more into their culture. In this new age, we don’t just share happiness with smiles but also with emoji’s!
We made images that represents areas in music, art, gaming and of course smiles!
We translated these to our social post also, where we utilized current trends on the place where we all share happiness to each other, socials :)
Senior Art Director: Nicole Streeter
Senior Copywriter: Gricel Olade Rostom
Art Director: Maiqui Layaoen
Copywriter: Alexis Johnson