The clients were so thrilled with the results from the previous brand campaign with our half lifestyle, half sticker approach that for the next campaign they wanted for us to go on full lifestyle.
For this approach, we leaned more into the authentic essence of happiness because happiness is more than just what is in the pretty pictures but what the pictures tell.

Pocky is more than just a shareable snack, it is enjoyable to eat not just because it’s delicious, clean and fun to work with but it is a snack that has a lot of memories tied around it.
The idea of this campaign highlights the memories that we share while eating a shareable snack. It’s about the stories we share and little moments of happiness that makes life a little happier.
Pocky is special not just because its a fun snack to eat but the moments that surrounds it while it is being shared.

SHARE POCKY.
SHARE A STORY.